Congruency between self-concept and store image within an elderly apparel consumer population
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Congruency between self-concept and store image within an elderly apparel consumer population

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Published .
Written in English


  • Aged consumers.,
  • Aged -- Clothing.,
  • Fashion merchandising.

Book details:

Edition Notes

Statementby Dawn H. Fukumura.
The Physical Object
Pagination130 leaves, bound ;
Number of Pages130
ID Numbers
Open LibraryOL15179343M

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The self-concept and store image congruency\ud theory predicts that individuals patronize stores that they\ud perceive as having an image similar to their own self-concept\ud (Martineau, ).   According to the article, this connection between self concept and consumer behavior can especially be viewed in terms of body self concept and purchases related to body such as tattoo. Self-Concept and Product Consumption. The term self-concept is defined as the totality of thoughts and feelings that an individual has about him or herself.   Self-congruity involves a process of matching (some dimension of) a consumer's self-concept with the retail patron image. The greater the degree of match between self-concept and the retail patron image, the greater the likelihood that consumers will patronize a particular store. Thus, Proposition 6: Retail patronage is affected by by: as self-image congruence, self-congruence, and self-congruity and image congruence (Kressmann et al., ). In our model, the aim is to explain the degree of congruence be tween.

Differences between older female consumers aged Relationship between apparel shopping orientations and Apparel shopping activities, and life satisfaction 67 population, the older consumer market has a much higher accumulation of assets due to. life satisfaction. Many self-concept theories attempting to explain consumer behavior have been generated incorporating these dimensions. One of the most commonly studied theoretical approaches integrating self-concept and consumer behavior is the self-image congruence hypothesis. This model states that, like individuals, products have personalities and. When our self-concept lines up with reality, we have what Rogers termed congruence. However, when our self-concept does not line up with reality, we have incongruence. So, in Bobby's case, we have. A consumer is attached to an object to the extent that she relies upon it to maintain her self-concept. True The self-image congruence model helps to explain why it is a deal killer in the Japanese business culture to mishandle a business card for a prospective client.

modern fashion apparel market has emerged with the announcement that ethnic dressing comes from the core of the traditional culture whose gorgeous fabrics have been face lifted as convenience apparel within societal value and lifestyle (VALS) system. The fashion apparel has built the image in the market by characterizing as sexually. By examining both between- and within-group levels of comparison and using multidimensional decisions, this research provides insight into how multiple identity motives jointly influence consumer choice. Read the Article. The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity Keri L. Kettle Gerald Häubl.   The match between the stereotypic patron image and shopper’s self-concept (what has been referred to as self-image congruence or “self-congruity” for short) has been shown to play a major role in store evaluations and patronage (see Sirgy et al., for a literature review). Self-concept Clarity and Self-concept Differentiation. Self-concept clarity is different from self-concept. Self-concept clarity (SCC) refers to how clear, confident, and consistent an individual’s definitions of themselves are (Diehl & Hay, ).